Available for freelance projects
I’m Rolando Escobar. Since 2019 I’ve built custom themes, plugins and online stores for companies across the US, from the Figma file to launch and the maintenance that comes after. I take freelance projects on weekday evenings and weekends, working remotely from El Salvador.
Projects for Moynihan Train Hall, Louis Armstrong House Museum, Orange County Dental Society and Counterintuity.
readme.txt
=== Rolando Escobar ===
Contributors: rolandototo
Tags: wordpress, php, woocommerce, elementor, rest-api
Requires at least: a clear brief
Tested up to: WordPress 7.1
Stable tag: 6+ years
Active installs: 30+ projects
Clients: 10+ in the US
Works from: El Salvador (UTC−6)
Freelance hours: weeknights and weekends
Sites I’ve built or extended for clients in healthcare, culture, transportation, marketing and e-commerce. Each one opens a short case study.
Healthcare association
Site for Orange County’s dental association, built from scratch with WordPress blocks from a Figma design, with custom search plugins and an events calendar.
WordPress, block theme (Twenty Twenty-Four child), custom plugins (shortcodes), AJAX search, The Events Calendar
Non-profit and culture
Website for the historic house museum in Queens, New York. I redesigned the homepage with custom blocks and built an importer for its Virtual Exhibits.
WordPress, custom theme, custom Gutenberg blocks, REST API, The Events Calendar Pro
Transportation
Visitor website for New York’s Moynihan Train Hall. I rebuilt its live Amtrak and LIRR train tool and took care of maintenance and content.
WordPress, Elementor Pro, AJAX, The Events Calendar
Marketing agency
Website for a Burbank marketing agency that helps nonprofits. I redesigned the homepage with custom blocks and took care of maintenance and content.
WordPress, custom Gutenberg blocks, Kadence Blocks, Astra
Legal tech (SaaS)
Site for GLEbill, a legal e-billing SaaS, where WordPress handles sign-up and sends each new account, encrypted, to the C# platform.
WordPress, REST API, C# platform integration, encryption
E-commerce
Shopify storefront for a family-owned mattress and bedding brand, where I took care of maintenance and the fixes that needed code.
Shopify, Liquid, Yotpo, Klaviyo
Health and wellness
Internal knowledge base for NaturalSlim’s call-center team: a custom WordPress tool with product data from Shopify, dictionaries and documents.
WordPress, custom plugin, AJAX, Shopify API
Hand me a design, a plugin that needs fixing or a list of integrations. I’ll turn it into a site your team can edit safely and your visitors can use. More on Figma to WordPress, plugins and integrations, accessibility (WCAG 2.1 AA) and Elementor.
Pixel-accurate custom themes built with the block editor or Elementor Pro, set up so your team can edit content without breaking the layout.
Custom plugins, REST API integrations and data importers that connect WordPress to event platforms, CRMs and the rest of your stack.
Online stores with the products, payments and shipping rules your business needs, on WooCommerce or on Shopify.
Core Web Vitals work, on-page SEO, updates and security hardening, with staging and production kept apart so a launch never breaks the live site.
A simple process for agencies and product teams, with a fixed price agreed up front. Working with an agency? See how I work under your brand.
01
Send a few lines, a brief or a Figma file. I reply within 24 hours with questions or a first read.
02
You get a fixed price, scope and timeline before any work starts, so there are no surprises on the invoice.
03
I work in Git on a staging copy and share progress you can click through, never on your live site.
04
Mobile and cross-browser checks, accessibility (WCAG 2.1 AA) and performance, so launch day is quiet.
05
A deploy without downtime, notes on what I built and how to edit it, and follow-up support when you need it.
I take freelance work on weekday evenings, from 5 pm El Salvador time (UTC−6), and on weekends. Calls start at 5 pm, or at 4 pm when something is urgent: mid-afternoon on the West Coast and early evening on the East Coast. Everything else runs async by email or Slack.
By project. After a short call or brief, I send a fixed quote with the scope and timeline. Anything outside that scope gets its own quote before I start on it.
Yes. I work with Git and with staging and production environments (including WP Engine), and I can join your Slack and task board.
Yes. I’ve worked with US teams since 2019 and use professional English (C1) for calls, email and documentation.
Custom WordPress themes and plugins, Elementor or block-editor builds, WooCommerce and Shopify stores, API integrations, and performance, accessibility or maintenance work on existing sites.
I hand over documentation for what I built and stay available for fixes and follow-up work, quoted the same way.
== Changelog ==
= Jul 2026 – present =
In the Technology Directorate I’m building a headless WordPress platform on Bedrock with an Astro front end, maintain key ministry sites such as MINED, Enlaces and Primera Infancia, and modernize the department’s legacy systems.
= Jul 2024 – Jul 2026 =
Themes and plugins for several US clients, zero-downtime deploys on WP Engine, and on-page SEO and Core Web Vitals work.
= Oct 2023 – Jul 2024 =
Technical lead on several client projects at once: custom themes and plugins, performance, stability and security.
= Nov 2022 – Aug 2023 =
Corporate and e-commerce sites with custom themes and plugins, plus updates, hardening and monitoring.
= Oct 2020 – Jul 2021 =
WordPress integrations with Magento and Shopify, and custom extensions for online stores.
= Jan 2019 – Oct 2023 =
Corporate and e-commerce sites for US clients, from discovery and development to training and support. Since 2026 I take freelance projects again, on weeknights and weekends.
I’m based in Santa Tecla, El Salvador, and I’ve worked remotely with US teams since 2019, first as a freelancer and later inside agencies. Today I’m a web development specialist at El Salvador’s Ministry of Education and take freelance projects on the side.
PHP, JavaScript, MySQL, HTML and CSS. WordPress, WooCommerce, ACF, the block editor, Elementor Pro and The Events Calendar. Git, WP Engine and staging-to-production workflows. React at a working level.
Spanish (native) and English (professional, C1).
Professional WordPress Developer Certificate, Centro de Estudios INATEC, 2019.
Notes on problems I’ve solved in WordPress: integrations, accessibility, performance and the day-to-day of keeping sites healthy.
Build instant glossary search in WordPress: a validated REST endpoint, debounced fetch with AbortController, a fast query and accessible results.
Dark mode on an Elementor V4 site: override the global variables, set the mode before first paint and ship an accessible toggle with aria-pressed.
When a shortcode plugin beats a custom Elementor widget, and how to write one that validates input, escapes output, loads assets only when used and caches.
WordPress plugins I’ve published on GitHub, so you can read my code before we talk.
WordPress plugin · v7.2.0
Imports posts from another WordPress site’s REST API into a custom post type, one post per AJAX request, with featured images and a downloadable report.
WordPress plugin · v0.3.0
Turns a public newsletter page, such as a Mailchimp campaign, into a draft in a Newsletter post type, with clean HTML and absolute links.
WordPress plugin · v1.2.0
An activity log for administrators: records content, media, user and plugin events and lists them on a read-only admin screen.
A new build, a plugin, or a site that needs care: send me a few lines about it. I reply within 24 hours.
