Rolando Escobar
Let’s talk

Service · Plugins and integrations

Custom WordPress plugins and API integrations

When WordPress has to talk to another system, or do something no plugin does well, I write the code: custom plugins, REST API integrations and data importers.

Tell me about your project See the proof

plugins-and-integrations.txt

=== Plugins and integrations ===

I build:
custom plugins, importers and AJAX tools
Connects to:
REST APIs, Shopify, custom platforms
Code:
yours once the final payment is in
Docs:
what I built and how to maintain it
Quote:
fixed, per project
Reply time:
under 24 hours

What you get

  • Plugins for one job

    A plugin that does what your site needs and nothing else: custom post types, admin screens, shortcodes or blocks.

  • API integrations

    WordPress exchanging data with other systems through their APIs, such as a store, a newsletter tool or your own platform.

  • Importers

    Content pulled from another site or service and created in WordPress, so nobody has to copy it by hand.

  • Live data without reloads

    Search, filters and status boards that update over AJAX while the visitor stays on the page.

Integrations I’ve built

A sign-up bridge to a C# platform, a live train board and a private tool with Shopify data. Each one opens a short case study.

See all projects

How it works

  1. Describe what it has to do

    Tell me which systems are involved and what should happen. API documentation or a sample of the data helps. I reply within 24 hours.

  2. Fixed quote and plan

    You get a fixed price, scope and timeline before any work starts, so there are no surprises on the invoice.

  3. Build on staging

    I work in Git on a staging copy and share progress you can try, never on your live site.

  4. Test, launch and document

    A deploy without downtime, and notes on what I built and how to maintain it.

Common questions

Who owns the code?
Once the final payment is in, the code belongs to you or your client. I document it so another developer can maintain it.
Can you fix or extend a plugin someone else wrote?
Yes. I start by reading the code and telling you whether it’s worth fixing or better to rebuild. On Moynihan Train Hall’s site I rebuilt the live train tool because the previous version wasn’t working reliably.
Which systems have you connected to WordPress?
Shopify’s API for product data, a C# platform’s endpoints for account sign-up, another WordPress site’s REST API for content, and public newsletter pages, such as Mailchimp campaign archives, for a newsletter post type.
Can I read your code before we talk?
Yes. Some of my plugins are open source on GitHub, so you can see how I write and document code.

How I’ve done this before

Write-ups from the blog, with the code and the decisions behind it.

Rolando Escobar

Have a project like this?

You’ll work directly with me, Rolando Escobar: a senior WordPress developer who has worked with US teams since 2019. Tell me what you need and I’ll reply within 24 hours with questions or a fixed quote.

Tell me about your project rolando@rolandowp.com

Working with an agency? See how I work under your brand. Other services: Figma to WordPress, accessibility (WCAG 2.1 AA) and Elementor.

Tell me about your project

A new build, a plugin, or a site that needs care: send me a few lines about it. I reply within 24 hours.

Email: rolando@rolandowp.com

LinkedIn: rolando-escobar

GitHub: rolandototo

Tell me what you need, your deadline and a link to the Figma file or site. A budget range helps but is optional. All fields are required, and I only use your details to reply to you (privacy policy).

Thanks, your message was sent. I’ll reply within 24 hours.